Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who got an inspiration from contrasting two different cultures of Korea and Scandinavian. Andersson bell brand’s each word contains its own meaning. The first word “Andersson” is from a typical Swedish last name and the second word “Bell” represents a traditional Korea temple bell. Simply the two contrasting cultural traits combined as one and became Andersson Bell. At this point, Andersson Bell likes to show its perspective and unique brand by putting contrast various cultures together and not just only set limits to the Scandinavian.

Inspired by L’ESTHETIQUE FRANÇAISE - A Timless Trend
Atelier de Lumen began with a motto of support for women who proudly shine. The aesthetics expressed in the naturalness of women, French chic spirit. Free and artistic sensibility combined with elegance. It contains a design that depicts a confident woman's silhouette.

BadBear® is signature character in the BadBlue universe. Unlike the teddy bear, who gave comfort and love, he has a playful and mischievous personality. Smiling and pointing a gun is an act to cover up a complex. Meet the bad bear, who is somewhat clumsy but also lovely.

COVERNAT is a contemporary brand that draws its motifs from military, outdoor, and workwear and reinterprets vintage moods to modern details and looks. Since its debut in 2008, the brand continues to draw inspiration from the past and showcases full collections that presents diverse styles of urban lifestyles.

DIAGONAL is a contemporary women's fashion brand established in 2014, offering a minimalist yet stylish design approach. It finds uniqueness in simple lines and everyday forms.

The new comtemporary womens wear label EYEYE was created by designer Kathleen Kye as difusion line of KYE. EYEYE focuses on fancy, witty with simple silhouettes added with various fun details, while keeping in the reasonable price zoned.
In 2021, the first step from a girl to a woman. To express a more mature eyeye in the existing heart logo A new logo called éy was created.

FALLETT is a variation of the brand's motif, 'palette'. Infinite number of colors can be created by mixing paint on a palette, likewise, FALLETT is a contemporary brand that offers endless reinterpretations of the numerous visual images of the world.

GROUNDWORK is a brand that showcases practical and flexible men's easy casualwear with a concept inspired by simplicity, nonchalance, refined grunge, and urban vintage, as if casually thrown together.

Kirsh is a new label from Vivastudio that launched in 2009 with a slogan “Corporate Rock & Roll” and pursues “Research and Creativity” as an identity and represents the young era’s garment whom creates new things by interest and observing culture and social phenomenon.
The red, tiny, and cute fruit, cherry is used to make the sweet cake and desserts mood. KIRSH is a brand willing to add the mood to our customer’s sweetest moments. The best way to make your daily life sweeter and more vigorous (expressway to red) you should definitely put the cherry on top.

LIBERE is a coined word combining ”Libéral” which means freedom in Old French and “RE” which means again in English.
The brand concept is LIBERE’s original “NEW RETORO = NEWTORO”, which recreates the dreams and memories that everyone had in the YOUTH era, the atmosphere of those days and the nostalgic retro sensibility, and recreates them in the high-end street.

MISTERCHILD was born by meeting of MISTER and CHILD

The main motif of this brand is our won shape with an equivalent identify that changes over the years

Expecting our soul can be read in different ways to public through empowering double sidedness in a same object.

MISTERCHILD is a brand that seeking inattentive plain clothes not an artificial intheference.

MMIC is a brand for people who can express themselves in a creative manner and acknowledge each individual's
"Essential value" with a unique perspective and an inquisitive spirit.
MMIC stands for Make MI Chic. Here by "Chic" means to be an active subject of gaze. In other words, to be my own self.
Alternative Vintage is MMIC's expression tool that reinterprets the past again from present to ask questions and explore.
MMIC delivers coexist of femininity and masculinity in a neutral form through various materials and designs.

South Korean streetwear brand MMLG is a playful brand, with their motto "chat play casually" and their colourful collection, this brand is a rising newcomer at Bruut. MMLG has some fat collaborations to their name such as Eastpak, Reebok, NewEra and Alphaindustries.
The range offers casual and fine-fitting clothing, with striped cardigans, half zip jumpers and navy-coloured balaclavas. MMLG is hard to find in the Netherlands, so Bruut is the only one in the Benelux to offer the casual streetwear brand.

MUDIDI is directed by stylist Lee Boram, who is responsible for styling some of the top actresses in South Korea. While searching for products that can enhance the physical beauty of actresses, she decided to create her own brand. MUDIDI designs products that complement women's physical flaws and maximize their strengths.
MUDIDI is a unisex brand that is at the forefront of fashion trends. No matter your T.P.O., you can easily find the style you want at MUDIDI.

NASTY FANCY CLUB is the go-to brand for irresistible and charming items designed for confident and appealing friends. Their diverse range features dynamic products that embody a sense of fancy, making them impossible to ignore.

NOEUD develops a knot-like design that connects your daily life and fashion. It is natural, comfortable, and appropriate to be expressed in everyday life with non-verbal communication that wears clothes. Introducing flexible products that reflect the trends of the times and make users shine.I don't limit my expression. I think about it. We deliver our own mood, respecting classicality, not losing sensitivity, and putting value on the design, good fabric, and excellent sewing. Even if you wear it for a long time, it doesn't lose its charm and gives you warmth in your daily life.

O-Y : 90’ Streetwear vibe comeback with a Korean Gothica injection.
O-Y does not need an introduction, the brand does not need words. The apparel speaks for itself. Hailing from Korea with its own unique flair of comfort mixed with a K-Pop coolness.

REINDEER is a brand that conveys the value of self-worth through jewelry. REINDEER design using sustainable silver materials, expanding on three conscious elements: nature, human, and craft. Drawing inspiration from the energy and moments that arise from nature, we express the spiritual value of the unity between humans and nature through the spirit of craftsmanship.

Our aim is to express about the attitude to life not just about ordinary life. We present a fashion and ideal lifestyle for romanticist.
ROMANTIC CROWN was launched in 2009 under the slogan 'Life is Romantic'. We present stories in our daily life as seasonal collections.

The Identity Project is a project group based in Seoul.
Founded in 2022, their first project was released in March. Since then, they have been continuing their regular collections exclusively on their official website.
After their fourth regular project, they planned a new capsule line, and currently, they are presenting products with two distinct worlds: the regular collection and the capsule line.
The capsule line follows the concept of a second label for the brand, featuring street-style products using the brand's key colors and symbols, and these products are only available on PLATFORMs other than the official website.

Wooalong is a brand that proposes clothes, not just looks, based on the slogan "Wear Actual life" which is launched in 2018. We always strive to express various subcultures and lifestyles concisely yet delicately with comfortable and good materials.