51PERCENT reflects the inclinations of a designer who majored in mechanical engineering, and structural design and metallic details are evident throughout the product.

Each season, structural silhouettes and details are presented along with a variety of themes.

51 percent presents products that are both commercial and artistic that sophisticated men can enjoy.

Kirsh is a new label from Vivastudio that launched in 2009 with a slogan “Corporate Rock & Roll” and pursues “Research and Creativity” as an identity and represents the young era’s garment whom creates new things by interest and observing culture and social phenomenon.
The red, tiny, and cute fruit, cherry is used to make the sweet cake and desserts mood. KIRSH is a brand willing to add the mood to our customer’s sweetest moments. The best way to make your daily life sweeter and more vigorous (expressway to red) you should definitely put the cherry on top.

Life Is an Expression. 
LIE is a Chungchung Lee’s designer label that celebrates drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection. Brand LIE has gaining feedback that brand is presenting own specialty through distinctive style and design from major press and fashion publicity such as Vogue UK, Vogue Italy, Nylon US, WWD and more. LIE is increasing international public attention by participating global events such as NYFW Fashion Show and Seoul Fashion Show, and the designer established international business with 60 select-shops and department stores within US, Europe, Hong Kong, Japan, China, Singapore and more.

MARHEN.J comes from a Spanish derivation of the word ‘MARGEN’, meaning the 'composure, relaxation'.
Rather than focusing only on minimalism and excessive functions, our designs are practical yet still being aesthetic, along with options in various colors, materials, and patterns.
Since the official debut of brand, the mania class was secured through the vigorous SNS activity by only on collection (MEGAN TOTE), so the noticeable sales growth is shown. Our ultimate goal is to develop new fashion culture through another diverse and unique product development as the increase of sales but unconditional increase in revenue, so it is expected to be the designer bags brand enterprise of the virtuous circle structures.

MMIC is a brand for people who can express themselves in a creative manner and acknowledge each individual's
"Essential value" with a unique perspective and an inquisitive spirit.
MMIC stands for Make MI Chic. Here by "Chic" means to be an active subject of gaze. In other words, to be my own self.
Alternative Vintage is MMIC's expression tool that reinterprets the past again from present to ask questions and explore.
MMIC delivers coexist of femininity and masculinity in a neutral form through various materials and designs.

NOEUD develops a knot-like design that connects your daily life and fashion. It is natural, comfortable, and appropriate to be expressed in everyday life with non-verbal communication that wears clothes. Introducing flexible products that reflect the trends of the times and make users shine.I don't limit my expression. I think about it. We deliver our own mood, respecting classicality, not losing sensitivity, and putting value on the design, good fabric, and excellent sewing. Even if you wear it for a long time, it doesn't lose its charm and gives you warmth in your daily life.